What characterizes the sample size in qualitative research?

In qualitative research, the sample size is often small and specific, which allows for a deeper understanding of complex phenomena through detailed data collection. This approach emphasizes depth over breadth, focusing on gaining insights from participants who have relevant experiences or knowledge about the topic of study. By selecting a smaller, targeted sample, qualitative researchers can conduct in-depth interviews, case studies, or focus groups that provide rich, nuanced data rather than just broad generalizations that might come from larger, more random samples typical in quantitative research.

Additionally, qualitative research values the quality of information gathered over quantity, enabling researchers to explore various perspectives and experiences in detail. A smaller sample size facilitates an iterative process where data collection and analysis can occur simultaneously, allow researchers to adapt their approach as new insights emerge.