What does convenience sampling prioritize in participant selection?

Convenience sampling prioritizes the easiest access to participants when selecting a sample for research. This method involves choosing individuals who are readily available and willing to participate, rather than using random methods to ensure that every member of the population has an equal chance of being included. By focusing on accessibility, researchers can quickly gather data without the time and resources required for more rigorous sampling techniques.

This approach is often utilized in situations where time, cost, or logistical constraints exist, allowing researchers to gather preliminary data or conduct exploratory studies. However, while convenience sampling can be practical, it may introduce bias, as the sample may not accurately reflect the larger population.