What does quantitative research primarily focus on?

Quantitative research primarily focuses on statistical reports of measurable data. This type of research is characterized by its emphasis on quantifying relationships, behaviors, or phenomena and typically utilizes tools such as surveys, experiments, or existing datasets to gather numerical data. By using statistical techniques, researchers can analyze trends, test hypotheses, and make predictions based on the data collected. The essence of quantitative research lies in its ability to produce results that can be generalized across larger populations, facilitating the comparison and reliability of findings. This approach contrasts with qualitative research, which seeks to capture deeper insights into human experiences and behaviors through narrative forms and subjective interpretations.