What is a qualitative research method primarily focused on?

Qualitative research methods are primarily focused on understanding people's experiences, perspectives, behaviors, and the meaning they attribute to various events or phenomena. This approach involves gathering in-depth insights through techniques such as interviews, focus groups, and observations, which allow researchers to capture the complexities of human behavior and social contexts.

The emphasis in qualitative research is on exploring the richness of human experience rather than quantifying data or measuring variables. Through narratives and themes, qualitative research provides a deep understanding of how individuals interpret their lives and the social situations they navigate. This focus on personal insights and context is what distinguishes qualitative research from quantitative approaches, which tend to prioritize numerical analysis and statistical outcomes.