What is the main advantage of utilizing mixed-methods research?

The main advantage of utilizing mixed-methods research lies in its ability to combine the strengths of both qualitative and quantitative approaches. This integration allows researchers to gather a more comprehensive understanding of a research problem. Qualitative methods can provide deep insights into participants' experiences, motivations, and emotions, while quantitative methods can offer measurable data that can be statistically analyzed.

By combining these two approaches, mixed-methods research provides a richer, more nuanced perspective that neither method could achieve alone. For example, qualitative findings can help explain the context and reasons behind statistical correlations found in quantitative data. This synergistic effect enhances the validity and reliability of the research outcomes, making mixed-methods particularly valuable in fields that require a holistic understanding of complex issues.

In contrast to this, purely relying on either qualitative or quantitative methods may limit the depth and breadth of the insights gathered, as each approach has inherent limitations. Thus, option C effectively captures the primary advantage of mixed-methods research.