What is the main characteristic of convenience sampling?

The main characteristic of convenience sampling is that it involves selecting individuals who are easily accessible or readily available to the researcher. This method is often utilized when conducting research where speed and efficiency are prioritized over geeneralizability. Convenience sampling allows researchers to gather data from a sample without the need for complex sampling frames or random selection processes.

This method is particularly useful in situations where time constraints prevent the use of more rigorous methods, or when the target population is difficult to reach. However, while it offers a straightforward approach, it can lead to biases since the sample may not accurately reflect the larger population. This highlights the significance of understanding the implications of using convenience sampling, especially when drawing conclusions from the data collected.