What is the main focus of a quantitative research approach?

The main focus of a quantitative research approach is to quantify variables and analyze statistical relationships. This methodology emphasizes the measurement of data in numerical form and often employs statistical techniques to identify patterns, relationships, and trends within that data. By quantifying variables, researchers can perform rigorous analysis, allowing for objective conclusions that are generalizable to larger populations.

Quantitative research typically involves structured tools, such as surveys and experiments, which yield quantifiable data. This approach is particularly effective for testing hypotheses, measuring the extent of phenomena, and establishing relationships between different variables. As such, it is fundamental in fields that require numerical evidence to support findings, allowing researchers to make predictions or infer causal relationships based on statistical analyses.