Which research method uses surveys and questionnaires to gather data from participants?

Survey research is a research method specifically designed to collect data from participants through the use of surveys and questionnaires. This approach allows researchers to gather quantitative data by asking participants a standardized set of questions, making it easier to analyze responses statistically. Surveys can cover a wide range of topics and can reach a large audience, providing insights into trends, opinions, behaviors, and demographics.

The use of surveys is particularly advantageous for gathering data from a diverse group of people in a relatively short amount of time, allowing for broad generalizations about a population based on the sample. Additionally, surveys can be administered in various formats, such as online, over the phone, or in person, which adds to their flexibility and accessibility.

Other research methods don't utilize surveys in the same way: qualitative research often seeks to understand concepts and experiences more deeply through interviews or focus groups rather than structured questionnaires. Experimental research involves manipulation of variables to observe effects, and case study analysis focuses on in-depth exploration of a single instance or individual rather than broad data collection across many participants.